| 61 | Content Strategy | A plan for creating and sharing content to achieve marketing goals. | Planning weekly Instagram and blog content. |
| 62 | Content Calendar | A schedule that organizes upcoming content. | Planning 30 days of social media posts. |
| 63 | Blog | A regularly updated section of a website containing articles or posts. | A website publishing weekly SEO tips. |
| 64 | Evergreen Content | Content that remains useful for a long time. | “How to Create a Google Business Profile.” |
| 65 | Pillar Content | A detailed piece of content covering a broad topic. | A complete guide to digital marketing. |
| 66 | Content Cluster | A group of related content linked around one main topic. | SEO guide + keyword research + technical SEO articles. |
| 67 | Hashtag | A word or phrase preceded by # to categorize social media content. | #DigitalMarketing |
| 68 | Social Listening | Monitoring online conversations about a brand, product or topic. | Tracking what people say about your brand on social media. |
| 69 | Social Media Algorithm | A system that decides which content users are shown. | Instagram recommending posts based on user activity. |
| 70 | Viral Content | Content that spreads rapidly among a large number of people. | A Reel receiving millions of views and shares. |
| 71 | Influencer | A person who can influence an audience through their online presence. | A YouTuber recommending a product. |
| 72 | Nano Influencer | An influencer with a relatively small but often highly engaged audience. | A local creator promoting a café. |
| 73 | Micro Influencer | An influencer with a small-to-medium-sized niche audience. | A fitness creator promoting a fitness product. |
| 74 | Call Tracking | Measuring phone calls generated by marketing activities. | Tracking calls received from a Google Ad. |
| 75 | UTM Parameter | Extra information added to a URL to track where traffic comes from. | Tracking visitors from an Instagram campaign. |
| 76 | Attribution | Identifying which marketing touchpoints contributed to a conversion. | A customer first sees an ad and later purchases through Google Search. |
| 77 | Customer Journey | The stages a customer goes through before and after a purchase. | Discover → Consider → Purchase → Retain. |
| 78 | Customer Acquisition Cost (CAC) | The average cost of acquiring a new customer. | ₹10,000 marketing spend ÷ 100 new customers = ₹100 CAC. |
| 79 | Customer Lifetime Value (CLV) | The estimated total value a customer brings over their relationship with a business. | A customer spends ₹20,000 over several purchases. |
| 80 | Churn Rate | The percentage of customers who stop using a product or service during a period. | 10 out of 100 customers cancel → 10% churn. |
