| 21 | Domain | The unique name used to access a website. | dmupdate.com |
| 22 | URL | The complete web address of a specific page. | https://dmupdate.com/blog |
| 23 | Meta Title | The title shown for a webpage in search results. | Digital Marketing Glossary – DMUpdate |
| 24 | Meta Description | A short description of a webpage shown in search results. | Learn 20 essential digital marketing terms. |
| 25 | Backlink | A link to your website from another website. | A blog linking to your website. |
| 26 | Internal Link | A link connecting one page of a website to another page on the same website. | Blog → SEO Guide |
| 27 | External Link | A link from your website to another website. | Your blog linking to Google. |
| 28 | On-Page SEO | Optimizing the content and elements of a webpage for search engines. | Optimizing headings, keywords and content. |
| 29 | Off-Page SEO | SEO activities done outside your website to improve visibility and authority. | Building quality backlinks. |
| 30 | Technical SEO | Improving the technical parts of a website for search engines and users. | Improving page speed and crawlability. |
| 31 | Google Business Profile | A free Google profile that helps businesses appear on Search and Maps. | A salon showing its address, hours and reviews. |
| 32 | Local SEO | Optimizing a business to appear in local search results. | “Best salon near me.” |
| 33 | Search Intent | The reason behind a user’s search query. | Searching “buy running shoes” shows purchase intent. |
| 34 | Crawl | The process of search engines discovering and reading webpages. | Googlebot visits a new webpage. |
| 35 | Indexing | The process of storing webpages in a search engine’s database. | Google adds a webpage to its search index. |
| 36 | Google Search Console | A Google tool for monitoring website performance in Search. | Checking search queries and indexing issues. |
| 37 | Google Analytics | A tool used to understand website and app traffic and user behaviour. | Checking how many users visited your website. |
| 38 | A/B Testing | Comparing two versions to see which performs better. | Testing two different landing-page headlines. |
| 39 | Marketing Funnel | The stages a person moves through before becoming a customer. | Awareness → Interest → Purchase. |
| 40 | Customer Persona | A profile representing a typical target customer. | “25-year-old student interested in digital marketing.” |
