| 41 | Content Marketing | Creating useful content to attract and engage an audience. | Writing a blog about SEO tips. |
| 42 | Social Media Marketing | Promoting a business through social media platforms. | Promoting a product on Instagram. |
| 43 | Email Marketing | Using email to communicate with customers or prospects. | Sending a monthly newsletter. |
| 44 | Affiliate Marketing | Promoting another company’s products and earning a commission from sales. | Sharing a product link and earning commission. |
| 45 | Influencer Marketing | Promoting products or services through people with an online audience. | A creator reviewing a skincare product. |
| 46 | User-Generated Content (UGC) | Content created by customers or users about a brand. | A customer posting a product review. |
| 47 | Engagement Rate | The percentage of people who interact with your content. | Likes, comments and shares compared with reach. |
| 48 | Social Proof | Evidence that other people trust or use a product or service. | Customer reviews and testimonials. |
| 49 | Ad Copy | The written text used in an advertisement. | “Get 20% Off Today.” |
| 50 | Ad Creative | The visual or media used in an advertisement. | An image, video or carousel ad. |
| 51 | Campaign | A planned set of marketing activities with a specific goal. | A festive-season sales campaign. |
| 52 | Ad Set | A group of ads sharing targeting, budget and placement settings. | An ad set targeting Coimbatore users aged 18–35. |
| 53 | Target Audience | The specific group of people a campaign is designed to reach. | College students interested in digital marketing. |
| 54 | Lookalike Audience | A new audience that shares characteristics with an existing audience. | Finding people similar to your existing customers. |
| 55 | Retargeting | Targeting people who have previously interacted with your brand. | Showing an ad to a previous website visitor. |
| 56 | Frequency | The average number of times a person sees an advertisement. | A frequency of 3 means people saw the ad about 3 times on average. |
| 57 | ROAS | Revenue generated from advertising compared with ad spend. | ₹20,000 revenue from ₹5,000 ad spend = 4× ROAS. |
| 58 | CPL | The average amount spent to generate one lead. | ₹2,000 spent for 100 leads = ₹20 CPL. |
| 59 | CPA | The average cost of getting a desired action or conversion. | ₹5,000 spent for 50 purchases = ₹100 CPA. |
| 60 | Lead Generation | The process of attracting people who may become customers. | Using a Meta lead form to collect enquiries. |
