If you are new to digital marketing, you will come across many short forms and technical terms. Here are 20 common terms explained in simple words with everyday examples.
| No. | Term | Simple Definition | Example |
|---|---|---|---|
| 1 | SEO | Improving a website to appear higher in search results. | Optimizing a bakery website for “best bakery in Coimbatore.” |
| 2 | SEM | Promoting a website through paid search advertising. | Running a Google Search Ad. |
| 3 | SERP | The page shown after a search on Google. | Google results for “SEO course.” |
| 4 | Keyword | A word or phrase people search for online. | “Digital marketing course.” |
| 5 | CTR | Percentage of people who click after seeing an ad or link. | 5 clicks from 100 views = 5% CTR. |
| 6 | CPC | Cost paid for one advertisement click. | ₹500 ÷ 50 clicks = ₹10 CPC. |
| 7 | CPM | Cost of getting 1,000 ad impressions. | ₹200 for 1,000 impressions. |
| 8 | Conversion | When a visitor completes a desired action. | Purchase, signup or enquiry. |
| 9 | Conversion Rate | Percentage of visitors who complete a conversion. | 5 conversions from 100 visitors = 5%. |
| 10 | Landing Page | A page designed for a specific marketing goal. | Course registration page. |
| 11 | CTA | A message that encourages users to take action. | “Buy Now” or “Contact Us.” |
| 12 | Organic Traffic | Visitors coming without paid advertising. | Visitors from Google Search. |
| 13 | Paid Traffic | Visitors coming through paid advertisements. | Visitors from Google Ads. |
| 14 | Bounce Rate | Percentage of visitors who leave without further interaction. | Visitor opens one page and leaves. |
| 15 | Engagement | Interactions users have with content. | Likes, comments, shares and saves. |
| 16 | Reach | Number of unique people who see content. | 5,000 people reached. |
| 17 | Impressions | Total number of times content is displayed. | One person sees an ad 3 times = 3 impressions. |
| 18 | Remarketing | Showing ads to people who previously interacted with your business. | Ad shown to a previous website visitor. |
| 19 | Lead | A person who shows interest in a product or service. | Someone submits an enquiry form. |
| 20 | ROI | Measures the return generated from an investment. | ₹10,000 spent → ₹30,000 revenue. |